More to come….

Butthole Surfers, “The Hurdy Gurdy Man” from Filler Reference on Vimeo.

“Many years ago, on this very spot, there was a beautiful city of fine houses and inviting spaces, and no one who lived here was ever in a hurry. The streets were full of wonderful things to see and the people would often stop to look at them.”

“Didn’t they have any place to go?”

“To be sure, but as you know, the most important reason for going from one place to another is to see what’s in between, and they took great pleasure in doing just that.  Then one day someone discovered that if you walked as fast as possible and looked at nothing but your shoes you would arrive at your destination much more quickly.  Soon everyone was doing it. They all rushed down the avenues and hurried along the boulevards seeing nothing of the wonders and the beauties of their city as they went.

No one paid any attention to how things looked, and as they moved faster and faster everything grew uglier and dirtier, and as everything grew uglier and dirtier they moved faster and faster, and at last a very strange thing began to happen.  Because nobody cared, the city slowly began to disappear.  Day by day the buildings grew fainter and fainter, and the streets faded away, until at last it was entirely invisible.  There was nothing to see at all.”

“What did they do?”

“Nothing at all. They went right on living here just as they’d always done, in the houses they could no longer see and on the streets which had vanished, because nobody had noticed a thing. And that’s the way they have lived to this very day.”

JAKOB SANTOS

GUS MOLINA

CHRIS FONSECA

DGTLXWW: Yelawolf “A Day In the Hustle” (Extended Version) from DGTLX WW on Vimeo.

ALSO AVAILABLE AT THE FOLLOWING LOCATIONS…..

BREA
1160-B East Imperial Hwy.
Brea, CA 92821
714.256.8516

BURBANK
328 N. San Fernando Suite 1
Burbank, CA 91502
818.333.1580

CHINO
5501-A Philadelphia St.
Chino, CA 91710
909.465.1600

CHINO HILLS
The Shoppes at Chino Hills
3405 Main Street, Suite 4025
Chino Hills, CA 91709
909.203.4640

EL SEGUNDO
720-A Allied Way
El Segundo, CA 90245
310.606.8621

IRVINE SPECTRUM
Irvine Spectrum Center
71 Fortune Drive, Space 816
Irvine, CA 92618
949.296.3094

LONG BEACH
7585 Carson Blvd
Long Beach, CA 90808
562.444.3174

NORCO
1295 Hamner Avenue
Suite B
Norco, California 92860
951.256.8622

RANCHO CUCAMONGA
10399 Foothill Blvd.
Suite 104
Rancho Cucamonga, California 91730
909.987.9928

RIVERSIDE
3625 Riverside Plaza Dr. #M-4
Riverside, CA 92506
951.300.1860

SAN DIEGO/MISSION VALLEY
Westfield Mission Valley
1144 Camino del Rio North
San Diego, CA 92108
619.398.0320

SANTA MONICA
1460 4th Street
Santa Monica, CA 90401
310.857.1360

TEMECULA
29720 Rancho California Rd.
Temecula, CA 92591
951.693.4155

THOUSAND OAKS
The Oaks
180 West Hillcrest Drive, Suite 101
Thousand Oaks, CA 91360
805.413.0280

TUSTIN
2893 El Camino Real
Tustin, CA 92782
714.824.8852

VALENCIA
24175 Magic Mountain Parkway
Valencia, CA 91355
661.705.2020

That being said, I have a personal habit of explaining myself when people might not understand. Like music, I dont really want to define what the meaning is too much because i want people to find something in it that they can identify with on their own, and that may not be in line with what I intended when i designed it, which is GREAT. But I get hit up by people who wear our clothes and get the vibe but want to know how much further the message or inspiration goes from our point of view.

So this season we decided to include sticker hangtags with our tees that had a description of our inspiration behind each design. Here is what each one says…

So first and foremost is Capitalist Pigs.

With all that’s going on with corporations lately, it’s become pretty fashionable to bash anyone out there looking to make a buck (we see you, anarchists!). And we get it, we really do. Globalization is the New World Order, and the International Monetary Fund is raping poor countries blind. Wall Street manipulated the market to make quick returns on their investments while the rest of us got screwed when their actions finally crashed the economy. BP skirted safety regulations to save money and we all know what happened next.

But you know what?

Capitalism only becomes evil when it decides to place profit over the well-being of people. There’s nothing greater than someone making honest money doing what they love – and we’ll rep that till the day we die.

No One Left

There are injustices in this world that are witnessed by some who do not feel that we should get involved. Whether restrained by fear of reprisal, a misguided justification to not get involved or simple apathy to another’s plight, a lack of compassion and concern for others erodes the protection communities provide against the oppression and violence.

The words are based around the structure of a poem spoken by German Pastor Martin Niemöller after WWII had ended, criticising the apathy of those who sat back and watched the Nazis exterminate different groups. We used a different set of subjects that reflects, a bit more accurately, the realities of today.

The text:
“When they came for the protesters, I was there, but I didn’t like to march, so I did nothing.
When they came for the activists, I heard them, but I didn’t agree with their cause, so I did nothing.
Then they came for me, and I screamed for help, but there was no one left to fight for me.”

Point is, don’t let differences between you and others overshadow the humanity that you both share. When you stand up for others, you stand up for yourself.

Chopped

We’ve long been inspired by car club jackets from the 50’s and 60’s and the agressive, slightly offbeat and humorous logos that were the source of pride for each club.

With enough work and time anyone could pick up an old junk car and transform it into a piece of art. It allowed the people who didn’t have much to be able to stand on even ground with the lawyer down the street because nothing mattered but how cool your car was. The only thing holding anyone back was how much dedication they were willing to put into their sled, rod or custom.

The hurdles of social class fell when someone put on their club’s jacket and cruised their car down the bouldevard. It’s the same thing with skateboarding or graffiti. You put your hard work out there and no one can judge you on anything but that.

Know Your Rights

Pretty simple straightforward message here.

Or so you’d think.

Everyday we see people allowing themselves to be taken advantage of by authorities simply because they weren’t educated in the laws that were created to protect them. We see people argue a political point by stating we don’t have a right to privacy when in fact you do.

You have the right to think for yourself but with that comes the responsibility of educating yourself. You cannot earn the right to protect yourself without first learning the system – the collection of laws designed to simultaneously enable your freedom AND restrict it. Knowledge IS power.

Can’t Fool The Youth

Do you remember what you were doing when you were 12? Running around acting like fools thinking you had it all figured out? Some aren’t so lucky to have had a choice in the matter. Drawn into the conflicts of their elders, or stolen from their parents and indoctrinated into a life of violence, they are made to believe whatever is beneficial to the leaders of the conflicts. You see the same thing with kids being sucked into gang culture, and yet, surprisingly you’ll be hard pressed to find as much sympathy for a 12 year old with a TEC 9 in LA being tried as an adult as you would for a kid with an AK47 in Uganda or Nicaragua. It’s easier for people to be sympathetic if its not happening near them and that’s BS.

The phrase is meant to be a sarcastic jab at the notion that crimes of the youth are always fully understood by those that commit them, and if you’re going to pity one, and condemn the other, you’re a hypocrite.

Unite

Throughout history in order to survive or free themselves of oppression, people had to come together to persue common goals. Those that desired to CONTROL OTHERS did so by causing divisions amongst the populace.

“A house divided cannot stand”

A truer statement has not been said.

Create superficial conflicts and distractions and the public rage turns inward, corroding the strength to resist control. Fostering contempt for those who disagree with your point of view and you destroys the strength of the similarities that we do share.

A nod to Moz while keeping it thoroughly political.

The Magnum tee needs no description.

So like I said before, take what you want from the designs and rock them however you want. Change the message to your liking… it’s out of my hands. Just don’t forget the substance.

We like to pride ourselves on making clothing with a bit more substance than most. Whether it’s simply the aesthetic or the message conveyed on our products, we tend to be pretty serious. So when we were planning our lookbook for our Summer Collection, we decided to use it as an excuse to take a day off, get out of town and go hang out in the mountains.

Living in Southern Ca, we’re blessed with having nearly every type of landscape and environment you could think of, and all the spoils that go with it. Beaches, mountains, cities, deserts, forests, islands, thousand foot high cliffs and river canyons, all within a couple hours drive from each other. Lower Trestles, Joshua Tree, Big Bear, Malibu Creek State Park, Tahquitz, the Channel Islands, La Jolla Cove, You can surf in the morning, skate at lunch and snowboard in the afternoon. It may be a cliche but there aren’t too many places that can lay claim to such variety.

One such place deserving mention is Mt. San Jacinto. On one side of it you have the mountain town of Idyllwild, known mainly for it’s art schools and for being the birthplace of modern rock climbing at Tahquitz Peak.

On the other side, you have Palm Springs and the Coachella Valley, known for its desert wealth, music festivals and mid-century modern architecture.

Another thing it has is the Palm Springs Aerial Tramway. A 15 minute drive once you leave the 10 freeway will find you at the base of the sheerest mountain face (highest unbroken rise from valley floor to peak) in all of North America. It’s here that the tram takes you from an elevation of 2500ft and 103ºF at the bottom of the canyon to more than a mile up at 8500ft and 75ºF. It’s like taking a bus from the Mojave Desert to the Sierras and getting there in less than 10 minutes.

If you’ve never taken the time to head up there, do yourself a favor.

Photos by Adrian Luther for DGTLXWW.

DGTLXWW: RICH HIL X THE PRICKS “PROBLEMS” MUSIC VIDEO from DGTLX WW on Vimeo.