JAKOB SANTOS

GUS MOLINA

CHRIS FONSECA

DGTLXWW: Yelawolf “A Day In the Hustle” (Extended Version) from DGTLX WW on Vimeo.

ALSO AVAILABLE AT THE FOLLOWING LOCATIONS…..

BREA
1160-B East Imperial Hwy.
Brea, CA 92821
714.256.8516

BURBANK
328 N. San Fernando Suite 1
Burbank, CA 91502
818.333.1580

CHINO
5501-A Philadelphia St.
Chino, CA 91710
909.465.1600

CHINO HILLS
The Shoppes at Chino Hills
3405 Main Street, Suite 4025
Chino Hills, CA 91709
909.203.4640

EL SEGUNDO
720-A Allied Way
El Segundo, CA 90245
310.606.8621

IRVINE SPECTRUM
Irvine Spectrum Center
71 Fortune Drive, Space 816
Irvine, CA 92618
949.296.3094

LONG BEACH
7585 Carson Blvd
Long Beach, CA 90808
562.444.3174

NORCO
1295 Hamner Avenue
Suite B
Norco, California 92860
951.256.8622

RANCHO CUCAMONGA
10399 Foothill Blvd.
Suite 104
Rancho Cucamonga, California 91730
909.987.9928

RIVERSIDE
3625 Riverside Plaza Dr. #M-4
Riverside, CA 92506
951.300.1860

SAN DIEGO/MISSION VALLEY
Westfield Mission Valley
1144 Camino del Rio North
San Diego, CA 92108
619.398.0320

SANTA MONICA
1460 4th Street
Santa Monica, CA 90401
310.857.1360

TEMECULA
29720 Rancho California Rd.
Temecula, CA 92591
951.693.4155

THOUSAND OAKS
The Oaks
180 West Hillcrest Drive, Suite 101
Thousand Oaks, CA 91360
805.413.0280

TUSTIN
2893 El Camino Real
Tustin, CA 92782
714.824.8852

VALENCIA
24175 Magic Mountain Parkway
Valencia, CA 91355
661.705.2020

That being said, I have a personal habit of explaining myself when people might not understand. Like music, I dont really want to define what the meaning is too much because i want people to find something in it that they can identify with on their own, and that may not be in line with what I intended when i designed it, which is GREAT. But I get hit up by people who wear our clothes and get the vibe but want to know how much further the message or inspiration goes from our point of view.

So this season we decided to include sticker hangtags with our tees that had a description of our inspiration behind each design. Here is what each one says…

So first and foremost is Capitalist Pigs.

With all that’s going on with corporations lately, it’s become pretty fashionable to bash anyone out there looking to make a buck (we see you, anarchists!). And we get it, we really do. Globalization is the New World Order, and the International Monetary Fund is raping poor countries blind. Wall Street manipulated the market to make quick returns on their investments while the rest of us got screwed when their actions finally crashed the economy. BP skirted safety regulations to save money and we all know what happened next.

But you know what?

Capitalism only becomes evil when it decides to place profit over the well-being of people. There’s nothing greater than someone making honest money doing what they love – and we’ll rep that till the day we die.

No One Left

There are injustices in this world that are witnessed by some who do not feel that we should get involved. Whether restrained by fear of reprisal, a misguided justification to not get involved or simple apathy to another’s plight, a lack of compassion and concern for others erodes the protection communities provide against the oppression and violence.

The words are based around the structure of a poem spoken by German Pastor Martin Niemöller after WWII had ended, criticising the apathy of those who sat back and watched the Nazis exterminate different groups. We used a different set of subjects that reflects, a bit more accurately, the realities of today.

The text:
“When they came for the protesters, I was there, but I didn’t like to march, so I did nothing.
When they came for the activists, I heard them, but I didn’t agree with their cause, so I did nothing.
Then they came for me, and I screamed for help, but there was no one left to fight for me.”

Point is, don’t let differences between you and others overshadow the humanity that you both share. When you stand up for others, you stand up for yourself.

Chopped

We’ve long been inspired by car club jackets from the 50’s and 60’s and the agressive, slightly offbeat and humorous logos that were the source of pride for each club.

With enough work and time anyone could pick up an old junk car and transform it into a piece of art. It allowed the people who didn’t have much to be able to stand on even ground with the lawyer down the street because nothing mattered but how cool your car was. The only thing holding anyone back was how much dedication they were willing to put into their sled, rod or custom.

The hurdles of social class fell when someone put on their club’s jacket and cruised their car down the bouldevard. It’s the same thing with skateboarding or graffiti. You put your hard work out there and no one can judge you on anything but that.

Know Your Rights

Pretty simple straightforward message here.

Or so you’d think.

Everyday we see people allowing themselves to be taken advantage of by authorities simply because they weren’t educated in the laws that were created to protect them. We see people argue a political point by stating we don’t have a right to privacy when in fact you do.

You have the right to think for yourself but with that comes the responsibility of educating yourself. You cannot earn the right to protect yourself without first learning the system – the collection of laws designed to simultaneously enable your freedom AND restrict it. Knowledge IS power.

Can’t Fool The Youth

Do you remember what you were doing when you were 12? Running around acting like fools thinking you had it all figured out? Some aren’t so lucky to have had a choice in the matter. Drawn into the conflicts of their elders, or stolen from their parents and indoctrinated into a life of violence, they are made to believe whatever is beneficial to the leaders of the conflicts. You see the same thing with kids being sucked into gang culture, and yet, surprisingly you’ll be hard pressed to find as much sympathy for a 12 year old with a TEC 9 in LA being tried as an adult as you would for a kid with an AK47 in Uganda or Nicaragua. It’s easier for people to be sympathetic if its not happening near them and that’s BS.

The phrase is meant to be a sarcastic jab at the notion that crimes of the youth are always fully understood by those that commit them, and if you’re going to pity one, and condemn the other, you’re a hypocrite.

Unite

Throughout history in order to survive or free themselves of oppression, people had to come together to persue common goals. Those that desired to CONTROL OTHERS did so by causing divisions amongst the populace.

“A house divided cannot stand”

A truer statement has not been said.

Create superficial conflicts and distractions and the public rage turns inward, corroding the strength to resist control. Fostering contempt for those who disagree with your point of view and you destroys the strength of the similarities that we do share.

A nod to Moz while keeping it thoroughly political.

The Magnum tee needs no description.

So like I said before, take what you want from the designs and rock them however you want. Change the message to your liking… it’s out of my hands. Just don’t forget the substance.

We like to pride ourselves on making clothing with a bit more substance than most. Whether it’s simply the aesthetic or the message conveyed on our products, we tend to be pretty serious. So when we were planning our lookbook for our Summer Collection, we decided to use it as an excuse to take a day off, get out of town and go hang out in the mountains.

Living in Southern Ca, we’re blessed with having nearly every type of landscape and environment you could think of, and all the spoils that go with it. Beaches, mountains, cities, deserts, forests, islands, thousand foot high cliffs and river canyons, all within a couple hours drive from each other. Lower Trestles, Joshua Tree, Big Bear, Malibu Creek State Park, Tahquitz, the Channel Islands, La Jolla Cove, You can surf in the morning, skate at lunch and snowboard in the afternoon. It may be a cliche but there aren’t too many places that can lay claim to such variety.

One such place deserving mention is Mt. San Jacinto. On one side of it you have the mountain town of Idyllwild, known mainly for it’s art schools and for being the birthplace of modern rock climbing at Tahquitz Peak.

On the other side, you have Palm Springs and the Coachella Valley, known for its desert wealth, music festivals and mid-century modern architecture.

Another thing it has is the Palm Springs Aerial Tramway. A 15 minute drive once you leave the 10 freeway will find you at the base of the sheerest mountain face (highest unbroken rise from valley floor to peak) in all of North America. It’s here that the tram takes you from an elevation of 2500ft and 103ºF at the bottom of the canyon to more than a mile up at 8500ft and 75ºF. It’s like taking a bus from the Mojave Desert to the Sierras and getting there in less than 10 minutes.

If you’ve never taken the time to head up there, do yourself a favor.

Photos by Adrian Luther for DGTLXWW.

DGTLXWW: RICH HIL X THE PRICKS “PROBLEMS” MUSIC VIDEO from DGTLX WW on Vimeo.

US VERSUS THEM Tattoo Promo from CHOP EM DOWN on Vimeo.

So now’s your chance. We have a small amount available now in our online store.

For those of you who were able to catch the presale, your support was greatly appreciated, and the tees were picked up by UPS today. Check for them after the weekend.

Since the last time i posted, I came across the one thing thats made me smile that has some connection to this disaster.

@bpglobalpr

This person (or people) created an imposter account, as they are not actually from bp, as you’ll see. Acting as though they are actually working for bp but mixing a healthy dose of black humor and sarcastic wit, their follower count has risen to 81,000 in the last week or so. Seriously their account is the ONLY thing that has consistantly made this whole situation easier to deal with, through laughter…

BUUUUUT, I cant end on a light note when it comes to the worst oil spill ever. To sober you up, heres a live view of the oil, gushing from the well…and a video showing you what the toxic oil dispersant theyre dumping on the spill ACTUALLY does… We are witnessing the destruction of an ecosystem that will take decades to recover.

550WHP

Thanks to everyone who has pre-ordered the lube job tees over the past few days, your support has been much appreciated. We will close the Pre-Order down tonight so we can head into production and get the tees in the mail as soon as possible so please get your orders in ASAP!

So I’m sure most everyone has heard about the Gulf Oil Spill. If you haven’t, do yourself a favor and get your head out of your ass and check the news. Basically an offshore oil rig that was supposedly the most technically advanced in the world suffered an explosion, which set of a chain of events leading to it sinking and rupturing the well. This created 3 leaks which are now spewing upwards of 200,000 gallons a day, and there is a possibility that the daily flow could increase much higher.

The spill has already reached the Louisiana shore, and is in danger of riding currents East to the Florida Keys, home to one of the best networks of coral reefs in the world. If the oil reaches there the effects could be catastrophic.

Some pictures for perspective:

That might look pretty, but you see the darker areas on the water? Thats the oil spill. The black area in the upper corner is the mississippi delta. And how was this photo taken, you might be wondering… Some passenger in a jet flying over it? No, it’s a photo taken from the SPACE STATION by astronaut Soichi Noguchi who has been twittering about what he’s been seeing.

BP which stands for Beyond Petroleum, likes to advertise itself as being a pioneer in alternative energy, and even has a lovely green and yellow logo based on leaves. The problem is since their current CEO has been in place their alternative energy investment has dropped to nearly nothing, and their efforts to manipulate our government has increased. They fund and man protests designed to look like ordinary citizens fighting against climate change legislation. They also fund “scientific” foundations in order to release studies that show results that favor their profit margin. So, really, fuck BP.

So when the spill started getting out of control I immediately reminded myself of a tee we did back in 2007 that featured a tongue in cheek reappropriation of the Sherman Williams logo as an oil can covering the earth with its crude. The image brings to mind the old illustrations of an octopus holding the world in its grasp- a visual representation of too much control being held by one group or company. When we released it there was an accompanying photo across the bottom of the Exxon Valdez to keep the satirical meaning easy to see. So it seems only fitting now to bring it back again. However this time I have included a nice little message for BP’s upper management, along with changing their logo’s color scheme to more accurately represent their interests.

50% of the proceeds from the sale of this tee will contribute towards funding 2 cleanup efforts along the gulf coast. The National Wildlife Foundation is already organizing cleanup efforts on the ground, and another group, Matter of Trust, collects donated hair from salons and people around the world which they use to weave large mats. These doormat sized pads are one of the most effective ways to clean oil off of beaches because of hair’s natural oil absorption properties. If you’d like to donate to these efforts directly, each site has multiple options for you to help.

So, back to the tee…

FRONT

BACK

AND THE AWAY COLORS

We are now taking pre-orders for this tee HERE, which will start shipping out in about a week and a half. For those of you not familiar with our product, we use AAA standard weight tees, so if you are used to slimmer fitting tees, please size down. And we are also aware that not everyone is comfortable wearing something with such a *ahem* strong statement, to which i suggest investing in about 4 inches of electrical tape with which to self censor. Just make sure you leave the F— or it simply loses the point.

To read up even more on the situation, click here.

Thank you.

Graham

In collaboration with our partners out in AZ, Highpoint, we will be releasing the “Desert Grave” tee.  The design is a play on the lawlessness of the desert wilderness, with a not-so-subtle warning about what may happen if you don’t watch yourself amongst the locals…

In addition to releasing the tee, the whole crew is rolling out with Carter and Casey Veggies for a party on friday. Digital X will be filming the event so  ALL AZ AREA CREW BETTER REP!

Here’s some shots of the tee:

Details for the event.

And for those that don’t know (SMH), here’s an introduction to Carter and Casey Veggies.

STOP HATE GO SKATE from CHOP EM DOWN on Vimeo.

Official Downtown Showdown Edit from Derred Andy on Vimeo.

Maestro Knows – Episode 5 (Hawaiian Vacation) from Maestro Knows on Vimeo.

RICKY & RASHAD At the GIRL Open House a couple weeks back…

From Agenda’s site:

“Southern California based Us Versus Them combines inspired commentary with their penchant for striking artwork and photography to create an aesthetic that is hard not to notice. A main focus of their products is to bring to light events or struggles of the powerless or disenfranchised. Teaming up with Agenda, Us Versus Them decided to play off their respective names to produce a military watchcap. Featuring a patch design reminiscent of the homegrown secret-ops patches found throughout our governments clandestine operations around the world, the less-than-subtle wording is to remind people to always question what you believe to be the truth.”

Now available in our STORE.